As referred from last week, I will going to analyst some other deeper side of Facebook. Start with one of the major concern for users in a social network that is reputation. As we all know communities is all about relationship, networking and social network is a community. Therefore in the purpose of expand and control relationship people will join a social network, which later lead to reputation. Reputation is how other people look and see about you and that can be a scale to describe how good you are in your community, your network. Thus, Facebook did a great job in here, they was succeeded in built a reputation system that base on relationship. Because the larger and wider range of friend you have the better reputation you gain from the community. Either also indirectly say that you are a good person because many other people know you. When you got a good reputation, there will be more and more people want to become your friend so they can get a better reputation for them self. Facebook did a good job in this manner, where they created a tool that help people to speak and to build up their own reputation.
Reputation of members was a good point for Facebook. However, ownership of content is a minor point for them. In the term and condition, they stated that you have the right that you are the owner of your own content that had been upload into Facebook but Facebook can use these content for multiple purposes included commerce with out asking for your permission. In the matter of fact, this is again the right of ownership because that membership's content will be use for Facebook benefit without the acceptance from the owner. Briefly, Facebook can do what ever they want and gain almost total control over member's posted content. ("https://www.facebook.com/legal/terms")
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