In order to increase the international awareness of The great Barrier Reef, Tourism Queensland had created a campaign name "The best job in the world". The idea here is that they are looking for a person that can handle a job which is taking care of an island. Your duties will be clean up and taking care of the facilities in the island, exploring it and write a blog to share your experiences. You will earn $55.000 salary and living in luxurious apartment that free of charger. This campaign quickly become famous not just in Australia but among the whole world. It archived global news coverage, ranked eighth in top 50 public relation stuns of all time , reached 3 billion audiences. The successful of this campaign based mostly based on interaction in social network as it required that every one have to make a video to demonstrate why they are the right candidate. By doing this, they did enable abilities to communicate within the applicants and the campaign, form up organizations around that contents.
In interactivity manner, As cited from McMilan's dimensions of interactivity "User-to-user Interaction - focuses on ways that individuals interact with each other" and "User-to-Documents Interactivity - focused how people interact with documents and the creator of those documents". Tourism Queensland has archived both of these theories in interactivity, where they let applicants making video that mean they can communicate and get feed back from the creator. Furthermore, that campaign had been shared in every social network site, covered by global news that mean they not just archived User-to-user Interactivity but also "User-to-System Interactivity".
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